Meiji has released a new type of energy drink that contains a carbonated, Jello-like product. You must shake the can gently to break apart the gelatin before drinking.
While gelatin drinks are not new, this product, called Perfect Plus Energy Shaker, contains a variety of minerals, vitamins, and amino acids, as well as caffeine for energy.
Meiji says the product is targeted at males in their late teens to 40s looking for a boost at school, work, or before sports activities. A 180 ml can retails for 168 yen.
http://www.japantoday.com/category/new-products/view/energy-shaker
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