Henry Ford told customers they could have the Model T in any color they wanted -- as long as their choice was black.
What would Mr. Ford say about the choices afforded customers of Smart USA?
Smart USA, the company that sells the ultra-small Smart ForTwo, is now offering customers the option to have their car painted any color they choose.
Seriously. Any color. They mean it. Even plaid!
Red, blue, green, fuchsia, burnt sienna, cyan, lavender, turquoise with a hint of gold, plaid... you name it.
Customers will still be able to choose one of Smart's six basic colors at no additional cost but, for $1,550 more, they can choose from a palette of 93 other colors as part of the brand's "smartExpressions" offer.
http://caveviews.blogs.com/cave_news/2010/07/get-a-smart-car-in-any-color-or-pattern.html
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