Isetan Mitsukoshi Holdings Ltd. is planning to produce vegetables and fruits in China for sale at the outlet in Tianjin of its Isetan Co department store subsidiary, according to sources familiar with the matter.
Isetan Mitsukoshi will begin trial production in the northeastern Chinese city in August in a tie-up with a farming corporation in Miyazaki Prefecture to determine whether to put the project into practice on a commercial basis, the sources said. Apples and other fruits produced in Japan are in strong demand among affluent Chinese consumers because of their safety and high quality. But many of them are subject to import restrictions in connection with plant quarantine rules.
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