The recent meltdown of the euro, which was sparked by economic woes in  Greece, alerted many business owners of the importance of developing  solid foreign exchange strategies. You, too, can take advantage when  fluctuations like this occur in the currency markets. For instance, with  a weak euro, you can leverage everything from less expensive travel  costs to Europe to importing goods at lower prices. However, if you sell  products into Europe, the drop in the euro means that Europeans do not  have as much buying power. You should tread lightly as you set your  manufacturing and sales quotas.
Before entering international markets, you should address the political,  social, and economic variables, along with solid foreign exchange  strategies. You should look at the health and likely future of a  particular currency and implement strategies to protect your positions.  To help mitigate risk in the currency markets, you should implement a  hedging strategy that includes any number of foreign exchange products,  based on your risk appetite. By doing this, you can lower your risk of  conducting business overseas and help increase your sales.
http://www.businessweek.com/smallbiz/tips/archives/2010/07/hedge_against_currency_meltdowns.html
 
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