OSAKA —
Two rival doughnut makers—Krispy Kreme Doughnuts Inc of the United States and the Japanese operator of doughnut chain Mister Donut—open their first outlets in the Kansai region on Thursday, setting up a battle in the sweet-tooth market.
Krispy Kreme, which will serve crispy hot doughnuts at prices ranging from 160 to 200 yen, gave a preview of its Shinsaibashi outlet in Osaka’s Chuo Ward, which will become the U.S. doughnut maker’s 14th outlet in Japan since it entered the Japanese market in December 2006.
It will hand out pouches to the first 500 customers on the opening day to celebrate the outlet’s launch.
‘‘We want to create a doughnut boom (in the Kansai region),’’ a Krispy Kreme official said.
The Osaka outlet will also serve doughnuts featuring smiling faces, as an emblem of the local people’s renowned sense of humor.
Duskin Co also gave a media preview of its Cafe Andonand outlet in Chuo Ward that will offer premium doughnuts at 180 to around 400 yen, double the prices of those served at its Mister Donut outlets.
The Namba-Sennichimae shop will be the sixth Cafe Andonand outlet since Duskin first opened its premium doughnut cafe in 2007 in Tokyo’s Shibuya Ward.
‘‘We will offer a cafe with a mature atmosphere and relaxing interior different from Mister Donut,’’ a Duskin official said.
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