The U.S. economy may be showing signs of recovery, but for many small business owners, pressure is still intense to keep operating expenses low while driving as much revenue growth as possible. As we emerge from this recession, employee productivity has moved to the forefront as a key strategic issue for businesses of all sizes. How can business owners boost workforce productivity without incurring additional operating costs?
Equip employees with the technology to work from anywhere. As business continues to move beyond the traditional 9-5 day and across borders and time zones, small businesses need to leverage technology to maximize every minute of their time. In addition to mobility devices, simple, affordable online access and collaboration tools will enable even the smallest companies to run their business and engage their workforce and customers from any place. Employees can collaborate in real time with remote co-workers, cut travel costs for unnecessary in-person meetings, conduct remote training and support sessions from anywhere, and keep in close touch with customers more efficiently and cost-effectively.
Those of us lucky enough to work at organizations that support virtual workstyles—a trend my company calls "workshifting"—already understand the benefits: increased productivity via reduced stress, better work-life balance, increased motivation, healthier lifestyles, and so forth. If you’re looking to boost your workforce productivity and save money in the process, it’s time to start taking a closer look at how workshifting practices can benefit your organization, your employees, and even the economy as a whole.
Brett Caine
President
Citrix Online
Santa Barbara, Calif.
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