Listerine is marketing what it bills as a “liquid toothpaste.” The liquid is meant to be swished around in the mouth. Then you spit it out, and follow up with a quick cleaning with a dry toothbrush.
The substance contains a number of anti-bacterial substances and is especially effective in cleaning the gums and areas between the gums and teeth. The liquid also apparently has whitening properties.
This new “liquid toothpaste” is mint flavored and retails for 598 yen per 500 ml bottle.
http://www.japantoday.com/category/new-products/view/listerine-liquid-toothpaste
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